In the late 90s Rossano founded the band Dirotta su Cuba. The group took an innovative path in the Italian music scene, mixing classic pop with jazz and soul. It topped the charts and has sold over 500,000 records and played thousands of live concerts to date. With the band, Rossano worked on commercials for prestigious brands such as Omnitel, Coca-Cola and Renault.
Later on he focused on licensing music, collaborating with important companies including Ferrari, Alfa Romeo, Ducati, Philip Morris, Pagani Motors, Robe di Kappa, Tetra Pak and Roadhouse.
He is a family man, a pianist, and holds a master’s degree in music coaching.